Who doesn't love a good story ?

If you arrived here, it means you want to know more about our story, where we come from or why the hell do we do what we do.

Well, let's take it from the start. 
Janolo was initially launched by sister 1 (Jenna) by drawing digital illustrations under the name of "Janolo Art" inspired by women's rights and empowerment. She had been through a self growth period where she had quit her job in a multinational consulting firm, her flat and hopped on a solo backpacker one year world tour. Short story short, the pandemic stopped her journey and she came back to where it all started: Geneva. She launched Janolo Art and started selling online, doing markets and exhibitions. Quite ambitiously, we realized we could transform the platform and introduce emerging artists. Also, Janolo Art illustrations being very minimalistic, we started wondering how it would look like on streetwear. 
 
This is where sister 2 (Stacey) comes in the picture.
We are both streetwear fanatics, creative and very independent women. French-Australian, we have both lived and/or studied abroad for many years. We love discovering new cultures, new concepts and we wanted Janolo to reflect that. Concept stores and alternative art platform are raising in vibrant cities such as London, Sydney, San Francisco. 
We started reflecting on branding Janolo as creative, ethical and as a lifestyle brand. From the start, we wanted to integrate sustainability into everything we do. There was no point in doing otherwise. The first thing we decided about Janolo was to create only once you place the order, to change our way of shopping and avoid excess production ending up in landfill.
Janolo is a business model we strongly believe in, where creativity, sustainability and commitment are the main guidelines.

 

Because we think that transparency is key, we wanted to tell you all about our story, suppliers and commitment to women's rights.

Let's continue.

Janolo is above all a platform for worldwide artists 

What are we talking about ? Janolo & Friends is an art playground & community for worldwide illustrators. We choose artists and illustrators from various backgrounds and cultures because we believe in culturally oriented artwork and diversity. Our platform sells numerous illustrations to make the perfect wall art, with different sizes and a large variety of hangers/frames.  

 

Global, yet Local. We can produce in more than 30 countries in order to reduce transportation distances to reduce carbon emissions per order. Got the point ? If you order from Australia, the print will be printed from Australia. If you are in France, it be printed in France.

Our illustrations are printed on FSC certified paper. FSC is a sustainable forest management certification that assures traceability and responsible sourcing of the paper.

 

We then launched a unisex streetwear brand 

What are we talking about ? Janolo Street is an organic streetwear collection of hoodies, sweatshirts, teeshirts, and accessories. Boy or girl ? Who cares. At Janolo, our clothes are not gender oriented. 

I don't know about you, but I would like to tell you more about the design, creation and production process. Here it is. 

  • A // We had to find the fabrics supplier.

First, we ain't no seamstress. We were looking for existing models to customize. We wanted fabrics manufactured in France, organic where we could create on-demand only. Well, it was a hell of a headache and impossible with our price range and conditions for now. We found out about Stanley & Stella, a clothing brand that only uses eco-friendly fabrics and have multiple accreditations for fair wear and respecting workers. 

The founder of the brand, Jean Chabert, wants to break the codes and change the perception of the textile industry. Stanley & Stella offers blank, stylish and minimalist products. More authentic, more responsible clothes that we are proud to wear and sell. Pieces that initiate change in the textile industry, made in a more human, more ethical and more ecological way.

Stanley & Stella is convinced that manufacturing in Asia is good (where cotton is produced), if it's done well. And doing well means respecting the rights of the men and women they hire. It is giving them the power to acquire new skills, to be trained and informed. Their production centers are all GOTS (Global Organic Textile Standard) certified and all audited by the Fair Wear Foundation, of which Stanley&Stella is a recognized member. Fair Wear Foundation fights for companies and factories in the textile sector to offer good working conditions to their employees.

They believe that transparency is fundamental to any sustainable policy, which is why they openly share working methods with us and have publicly released the names and full contact details of the factories they work with.

They also believe that the only way to achieve our sustainability goals is to engage in supportive and long-term relationships with our partner factories, cotton farmers, suppliers and customers alike. In order to limit our impact on the environment and to contribute to the well-being of farmers and their communities, they use only 100% GOTS certified organic cotton, as well as recycled and reclaimed materials.

Ecological and ethical imperatives drive all their decisions on how they produce our garments, as ultimately their aim is to leave a positive impact on society, the environment and the economy.

  • B// Then, we design, customize, embroider, print.. 

Once we have chosen the shapes and colors of our products (teeshirts, sweatshirts, hoodies, beanies...), we draw and test our illustrations to see what's best, and which printing techniques we shall use.  

All of our clothes are unisex. Depending of how you want to wear it, girls might want to order a size under the usual size unless you want it very oversized!

For embroideries, we chose to work with a small workshop in Evian (France). It's a family business owned company who have been doing this for more than 10 years. They fulfill our orders in 48 hours and send it throughout Europe in 2 to 3 business days. 

For textile printing, we used to work in a workshop in Bordeaux that did not quite meet our expectations on production time. We decided to go with a London based (UK) printing supplier who is pretty amazing at what they do. Our orders are fulfilled in 2 to 5 business days and sent throughout Europe in an average of 3 days. 

 

And LAST but NOT LEAST 

We were raised to be emotionally and financially independent.. We had the chance to grow up in a culture and society in which I had access to education, options and opportunities. 

As a young women creating Janolo Art (sister 1), it felt right to launch the first collection about empowering women. Women empowerment had made headlines those past few years by increasing support in business-owned women companies or leadership position, equal pay for equal value. NO, we are not talking about girl power non sense. We wanted to partner up with a charity with down to earth actions and values. 

Because getting justice is the first step towards empowering girls and women & reach their full potential, we have decided to partner up with Equality Now. Equality now is an international non-profit organization that fights for women and girls' fundamental rights, to end sexual abuse and harmful practices and achieve legal equality.

They receive 10% of our sales benefits. 

Equality Now was founded in 1992 by 3 lawyers, who believed in a different, better future for women, with a mission to use the law to protect and promote the human rights of women and girls all over the world. 

They saw that by directing public and media attention from all over the world on individual cases of abuse, while also advocating with policymakers and at the United Nations, they could put significant international pressure on governments to enforce and enact better, fairer laws.

At Equality Now, they believe in : 

  • Creating a just world where women and girls have the same rights as men and boys
  • Tackling the most difficult issues, challenging ingrained cultural assumptions and calling out inequality wherever we see it.
  • The power of the law to create enduring equality for women and girls everywhere.

Most of their fights are targeted on :

  • Legal equality : A lack of it promotes violence and discrimination, yet almost every country in the world has laws that treat people differently on the basis of sex and/or gender (matrimonial rights and immunity...). Yet despite the important progress that has been made in these areas, large gender gaps in economic opportunities and outcomes still remain across all countries and regions. 
  • Sexual violence : human rights violation that predominantly affects women and girls as a consequence of systemic and structural inequality (forced pregnancies, rape and assault impunity)
  • Harmful practices : forms of violence or ritual discrimination, primarily committed against girls and women, that have become culturally normalized (female genital mutilation (FMG), child marriage)
  • Sex trafficking : when someone abuses or attempts to abuse another person’s vulnerability or their own position of power or trust for sexual purposes (sex tourism, online trafficking..)

 

Okay now, you know the whole story. You can order now. Ha!Just kidding.
Thank you very much for reading through it all. We are more than happy to discuss with you some of the ideas expressed before. Don't hesitate to contacts us at info@janolo-official.com.
 
Enjoy navigating through our website!