Women's Rights and Empowerment

Women's Rights and Empowerment

Why is this theme chosen to be featured in our first collection ? 

For as long as I can remember I have always fought to be financially and emotionally independent and will always do. I had the chance to grow up in a culture and society in which I had access to education, options and opportunities. 

As a young women creating Janolo, it felt right to launch the first collection about empowering women. Women empowerment had made headlines those past few years by increasing support in business-owned women companies or leadership position, equal pay for equal value.

However, because getting justice is the first step towards empowering girls and women & reach their full potential, we have decided to partner up with Equality Now.

Equality now is an international non-profit organization that fights for women and girls' fundamental rights, to end sexual abuse and harmful practices and achieve legal equality.

→  25% of the sales benefits from the first collection goes to Equality Now 


Domestic violence was just life. Female Genital Mutilation (FGM) was a cultural rite of passage. Child marriage was a local custom. And rape was seen as an unfortunate but inevitable consequence of war and civil unrest.

But three lawyers, Jessica Neuwirth, Navanethem "Navi" Pillay, and Feryal Gharahi, believed in a different, better future for women.

They saw that by directing public and media attention from all over the world on individual cases of abuse, while also advocating with policymakers and at the United Nations, they could put significant international pressure on governments to enforce and enact better, fairer laws.

In 1992 they founded Equality Now, with a mission to use the law to protect and promote the human rights of women and girls all over the world. 

At Equality Now, they believe in : 

  • Creating a just world where women and girls have the same rights as men and boys
  • Tackling the most difficult issues, challenging ingrained cultural assumptions and calling out inequality wherever we see it.
  • The power of the law to create enduring equality for women and girls everywhere.

Most of their fights are targeted on :

  • Legal equality : A lack of it promotes violence and discrimination, yet almost every country in the world has laws that treat people differently on the basis of sex and/or gender (matrimonial rights and immunity...). Yet despite the important progress that has been made in these areas, large gender gaps in economic opportunities and outcomes still remain across all countries and regions. 
  • Sexual violence : human rights violation that predominantly affects women and girls as a consequence of systemic and structural inequality (forced pregnancies, rape and assault impunity)
  • Harmful practices : forms of violence or ritual discrimination, primarily committed against girls and women, that have become culturally normalized (female genital mutilation, child marriage)
  • Sex trafficking : when someone abuses or attempts to abuse another person’s vulnerability or their own position of power or trust for sexual purposes (sex tourism, online trafficking..)


To have a look at their impact, check-out this video https://youtu.be/j1_Cb91BQBA 

and this article https://www.equalitynow.org/defining_a_new_inclusive_future 




Thanks for listening, Jenna. ♥